The firm García Madrid brand presented its 2026.2 collection at OMODA Madrid es Moda. The collection, not tied to a specific season, unfolds in two acts: a digital one, built entirely with artificial intelligence, and an Open Day at its Madrid boutique where the garments are physically displayed.
The first act takes place on the firm’s website and social media, where artificial intelligence constructs the collection’s complete visual universe: video, music, spaces, models, and narrative. The garments are the only element external to this process, the meeting point between human creation and the tech tool.
The second act brings back the analogical with an Open Day at the brand’s boutique on calle Conde de Aranda, where the collection leaves the screen and becomes tangible. There, visitors can see the work behind each image: design, pattern making, fabrics, tailoring, and craftsmanship. In terms of product, García Madrid offers contemporary tailoring with clean lines and lightweight structures. The fabrics—wool, cashmere, linen, and silk of traceable origin—are chosen for their quality, durability, and reduced environmental impact.
On screen, artificial intelligence constructs the image of the collection; at Conde de Aranda, you can touch the garments that embody it.
