To introduce contemporary fashion to a classically intended ambiance. That was the challenge of the exhibit that Hotel Gran Melia Fenix organized, for the second consecutive year, for Madrid es Moda, from 15th to 23rd of February. "We rely on the classicism of the surroundings, the hotel decor, for choosing the looks, and we use some mannequins-lamps integrated into the space, "explains Miguel Cruz, curator of the exhibition.
The exhibition includes garments by designers Agatha Ruiz de la Prada, Devota & Lomba, García Madrid, Duyos, Moises Nieto, Teresa Helbig, Jorge Acuña and Amaya Arzuaga. An impressive fresco of creativity and design carried out today in the sector by the designers who also will also participate in the runway Mercedes-Benz Fashion Week Madrid (MBFWM).
The concept of mannequin-lamp is one of the findings of Cruz for this exhibition (which can also be found in other exhibits with his signature, at Hotel de las Letras), an image that, as he admits, is explained as a " an allegory of creativity. "
A creativity that can also be felt in the Caray Restaurant, which will provide their gastronomic services during the fashion week with a fashionista menu, while the space Dry Martini will offer their cocktail Madrid es Moda. Another enclave of Meliá Hotels International, the ME Madrid Hotel, states its commitment to Spanish fashion showing on their screens the fashion shows of the new collections in MBFWM.[:]