Madrid celebrates its San Isidro Festival from May 7th to 17th with a program that includes concerts, folk dances, exhibitions, gastronomy, and fashion-related events. Within this context, the Asociación de Creadores de Moda de España (ACME) is participating with RE-CHULOS, a circular fashion project that reinterprets the traditional chulapa and chulapo costumes from a contemporary perspective.
The RE-CHULOS fashion show will take place on May 16th in Las Vistillas Gardens, as a part of the official festival program, culminating the creative process developed around the sustainable reinterpretation of Madrid’s traditional imagery. The initiative proposes working with second-hand garments to create new interpretations of the chiné dress, the shawl, the parpusa (a type of cap hat), the waistcoat, and the carnation, without literally revisiting traditional costumes. Fashion thus becomes another language of the San Isidro festivities, alongside the chotis, the street parties, and the popular traditions that fill Madrid’s streets every year.
This year’s program was presented by the Mayor of Madrid, José Luis Martínez-Almeida, accompanied by the Delegate for Culture, Tourism, and Sport, Marta Rivera de la Cruz, and the Councilor for the Central District, Carlos Segura. The festivities take place in various locations throughout the city, with Las Vistillas, the Pradera de San Isidro, the Plaza Mayor, and Matadero Madrid among the main venues.
Before the fashion show, traditional castizo Madrid fashion was already featured in the pre-San Isidro activities with the participation of designers Juan Duyos and Miguel Becer, alongside fashion expert Anitta Ruiz, at Serrería Belga Cultural Space. On May 16th, RE-CHULOS will arrive at Las Vistillas with a youthful take on one of Madrid’s most recognizable landmarks.
